Conceptualise the brand strategy.
Visualisalisation and storyboards.
Discussed and decide the themes: Grunge, Black and White
Children of the Null is an imaginative and compelling fictional band created as a part of a motion graphics project. The project's objective was to develop a captivating marketing video for a product or brand, employing a variety of digital and motion techniques.
Moodboard.
Initial Concepts
Introducing a band (a fictional band) with some live action footage mixed with transitioning texts.
Mixed media approach. Live action + motion graphics + stop motion or some hand drawn visual effects.
Interpreting music or musical notes with simple graphics and shapes.
Think of the band’s genre. Most probably rock or metal band.
Promote merchandise, concert tickets and virtual concerts.
